Hello! I'm Allen and I design products that drive growth from startup vision to successful exit.

Hello! I'm Allen and I design products that drive growth from startup vision to successful exit.

With founding experience and leadership through Keela’s acquisition, I create scalable design systems, align cross-functional teams, and deliver measurable product and business impact.
With founding experience and leadership through Keela’s acquisition, I create scalable design systems, align cross-functional teams, and deliver measurable product and business impact.

About me

👋 Hey, I’m Allen — a Product Designer blending my background in Fine Arts, Graphic Design, and a love for systems thinking to craft intuitive, high-impact experiences.

Over the past 7+ years, I’ve worked across startups in education, healthcare, and non-profit tech, building systems that balance usability, aesthetics, and impact.

I lead product design at Keela, shaping CRM solutions that empower small to mid-sized non-profits. Since Keela’s acquisition, three products have been coming together, and I’m leading the charge to ensure a unified experience for users, designers, and developers alike. My approach? Data-driven decisions, cross-functional collaboration, and a deep focus on customer needs.

I thrive in the messy, exploratory phases of design, where uncertainty fuels creativity and big ideas take shape. Let’s build something great together 🙂

About image
About image

Experience

Product Design Lead • Toronto, ON

February 2023 ~ Present

February 2023 ~ Present

Product Designer • Vancouver, BC

February 2021 ~ January 2023

UI/UX Designer—Design Systems • San Francisco

January 2020 ~ September 2022

Xperly

UI/UX Designer • Toronto, ON

October 2018 ~ December 2019